Online rights management company Sentric Music and Imperial College London have been awarded funding following Innovate UK’s competition: Data Exploration – Creating New Insight and Value.

The team’s ‘Data Exploration and Predicative Analytics for Music Publishing’ project aims to create tools and algorithms that will enable predictive modelling based on data drawn from a wide variety of sources, including song registrations, royalty reports, streaming media, social media, and crowdsourced reviews. 

Sentric plans to use these tools to identify artists (or ...